Netflix was one of the original DVD postage companies, but today they
cut their earnings estimate. This is something to always remember, it doesnt matter how great an idea is, if you fail to defend it from competition you're going to find yourself in trouble. They are now competing with the likes of Blockbust and Amazon, not a good idea. What they should have done is offer a tailor branded solution to these guys. As someone once said, as long as you own the pipes it doesnt matter who owns the water.